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Investing done right

Hi! I’m Selma, your digital investment assistant. πŸ‘‹

Let's figure out how you should invest your money.

Regulated in Switzerland

Get your unique investment planet

Invest once you are ready, for one monthly fee – Selma handles the rest.

Start with 5,000+ CHF

We recommend you invest for at least 2 years or more.

Take out or add money

It’s free at all times. No hidden fees.

Put more aside later

Add money monthly or whenever you want.

For Swiss residents

Available to over 18-year-old Swiss residents. πŸ‡¨πŸ‡­

Selma is open

See how our clients help us build Selma at

Ask anything

Ping the Selma crew in chat with any question. πŸ‘‹

Built with your feedback

These are unique investment planets of our contributors who have helped Selma with their feedback.