Let's change the way how investing is done.

Investing money should be easy to understand, fast, fairly priced and exciting. We’re building Selma so that anyone can enjoy investing – regardless if you’re a pro or just starting up. 😊
Switzerland 🇨🇭

Selma Finance AG
Rütli 9c
6415 Arth

Finland 🇫🇮

Selma Finance Oy
Lapinlahdenkatu 16
00101 Helsinki

The Selma crew

Patrik Schär, CFA
Founder, CEO
Patrik is a banker (MSc) and financial analyst that takes care of our algorithms and customers. After more than 10 years in the Swiss banking industry he feels investing has to become simpler and more transparent. If Patrik isn’t in the office he’s playing impro theater. 🎭
Kevin Linser
Founder, Marketing lead
Kevin is a marketer (MSc), who is specialised in service and brand development. He helps you to get started with Selma and keeps you up to date. Outside the office you can spot him🎿 or 🏃.
Mikael Roos
Founder, CTO
Mikael is an entrepreneur and software engineer whose understanding of building great products has taken him from startups to a Fortune 500 company and back. He also likes cooking sous vide 🍔.
Valeria Gasik
Founder, Design lead
Valeria is a UX designer and a seasoned entrepreneur with M.Sc in IT. She makes complex stuff simple and enjoyable. You’ll likely find a lot of doodles on her desk. ✍️.
Niklas Linser
Community Manager
Niklas is taking care of the community at Selma. He is an expert in communication, holds a degree in international economics and is way too passionate about 🎾.
Jarkko Laine
Lead Developer
Jarkko has years of experience with Ruby, Rails, Elixir, PostgreSQL, React, Elm, ...and the list goes on. He’s also a writer, a hands-on startup entrepreneur and a beardy orienteering enthusiast. 🏃
Carina Wetzlhütter
Customer Experience Manager
Carina makes technology understandable. As the former marketing lead of a complex software product, she joined Selma to help explain finance in a more human way. Winter being her favorite season, she loves ❄️ and 🎿 .

Our investors

Dr. Stefan Jaecklin, CFA, FRM
Senior Advisor, Investor
Stefan was a partner of Oliver Wyman and responsible for the European wealth management division. He is an expert in portfolio strategy and also holds a PhD in this field. He is primarily responsible for Selma's overall asset management methodology.
Andreas Widmer
Andreas’ expertise helps Selma’s family of contributors and clients grow and prosper. For the past 20 years, he has thrived in the Swiss media scene as the CEO of Futurecom, Wunderman (Switzerland) and Y&R Group Switzerland.
Michael Widmer
Michael knows all there is to know about banking and financial markets. In his 20 years of experience in the international financial industry he worked among other things as commercial lawyer, as a member of the executive committee of the derivative exchange Eurex and as the CEO of the Gutenberg Group..
Oliver Eglin
Oliver cheers Selma on with his “get things done” attitude and valuable strategic foresight. He is a hands-on entrepreneur who knows how to run successful businesses and organizations.
Marianne Walde
Marianne brings her extensive experience of building companies to the table to help Selma grow. As a founder of Walde & Partner she and her husband Gerhard have built one of the leading Swiss real estate companies.
Gerhard E. Walde
Gerhard knows the ins and outs of building a company with a great corporate culture. As a founder of Walde & Partner he and his wife Marianne have built one of the leading Swiss real estate companies.

We are building Selma with your help

Join us on our journey to turn investing into a relaxed and everyday task without complicated financial jargon or hidden fees. 😊

See how Selma works

Open.selma.io shows you all about our work, team, learnings and inspirations.

The contributor wall of fame features all the amazing contributors who have aready helped us to shape Selma with their feedback.

About Selma elsewhere


Selma 💖  emoji. When emoji are not working correctly, we use EmojiOne to keep our service looking 🚀✨.